Questions

How do I brief you?
Before starting any project, I will need as much background information as possible. This includes your current marketing materials, your website details and those of your main competitors. I will need a description of your company, your product or service, your objective, your target audience, and the tone of voice to be used. The more information I have the better the results will be. 

How will I receive my copy?
As an email attachment - typically in MS Word format. 

What if I want to make changes?
My quote is fixed and includes two rounds of amendments provided they are received within the brief and two weeks of being sent to you. If the changes are not within brief then the extra work involved will be calculated and added to the invoiced amount.  

What do you know about my business?
It depends on your business. Whatever your business, the essential thing is to find out what’s important to your customers. To do this, I carry out careful research and provide them with clear, interesting and engaging information that will overcome objections, fulfil their needs and get them to take action.   

How much is it going to cost?
Each project is unique so our fees vary according to the type of project, its
complexity, its size and the time taken to complete. We provide you with a fixed quote for the project. So, regardless of how much work is carried out, there will not be additional fees to pay, providing it’s within the brief.

What do your fees include?
This will depend on the nature and the scope of the project, but typically:

• The initial briefing either by phone or a meeting
• Research
• Creative thinking time
• The first draft of copy
• Two rounds of amendments (if needed)
• Phone calls and/or emails discussing copy with you. 

How do I pay?
If you are new client, I require an initial payment of one third of the total fee before work commences. I will email you receipt for the payment and will invoice you once the project has been completed. The balance is to be paid within 10 days of the date of the invoice. Payments can be made by cheque or direct to my bank (account details supplied upon request). 

Do I own the copyright to your work?
Once you have paid the project fees in full, all rights for the copy will automatically pass to you. This means you can use it any way you see fit. 

Do you provide web design services?
As a copywriter and marketer, I provide ideas for marketing and advertising, but I leave the images to graphic designers. We can introduce you to some good designers or, if you prefer, we will work with them on your behalf at no extra cost. 

How long will it take to complete my project?
Again, this will depend on the type and size of the project. We will always agree       timetables and deadlines with you in advance, and those agreed, will be met. 

Will you respect my confidentiality?
We take client confidentiality very seriously and never discuss details of your
copywriting work with any non-involved third party. 

What is the process for getting started on my project?
Contact us to get started. We’ll ask you questions to learn more about your business, your project and what you want to achieve. After we have spoken and have agreed to work together, we will send you a proposal that will give you details of how we plan to help you meet your goals.   

Why the butterfly?
The butterfly is our logo for two reasons. First, being a life member of Butterfly Conservation I wanted to raise awareness (even if only in a small way) of butterflies. Second, the Latin name is Polygonia C-Album, or more commonly known as the Comma, which being a copywriter felt was appropriate. We hope you agree.  

I can’t find the question I wanted to ask.
Just call me on 01954 202279 and I’ll be pleased to answer your questions. Or, just email at office@moatvale.co.uk I promise to reply.